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switching cost中文是什么意思

  • 品牌转换成本
  • 转换成本

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  • 例句与用法
  • Study on competitive strategy with switching costs and network externality
    网络外部性与企业竞争战略研究
  • Besides , we explore if switching cost have the positive moderating effects on relationship between trust and relationship continuity
    此外,本研究亦探讨转换成本对信任与关系持续之间的干扰情形。
  • Xiao , b . , y . feng and e . roche . 2005 . switching costs and electronic markets . annals of operations research 135 , 179 - 196
    李晓花,萧柏春: “航空公司客运收入管理动态价格与舱位控制的统一分析” , 《管理科学学报》 2004年第6期
  • Furthermore , the relationship between the trust of institutional buyer in the pharmaceutical manufacture and relationship continuity would be moderated by switching cost
    另外,仅有对制药业者信任与关系持续性之间的关系会受到转换成本之干扰。
  • Moreover interpersonal relationships do not play the effective role of switching barriers as switching costs do f the competitors induce switching byproduct strategies
    此外,以转换成本为主的防御策略比人际关系更能发挥对竞争厂商价格与产品策略的干扰效果。
  • Conjoint analysis shows that interpersonal relationships between customers and service providers serve as a disincentive but are less important than both switching costs and marketing variables
    联合分析的结果显示,寿险业顾客在同时考虑现有服务者的关系,转换成本,及其他厂商的行销变数时,人际关系虽然有助于防止顾客转换厂商,但其相对重要性远低于行销变数与转换成本。
  • This paper bases on the literature review , constructs a customer repurchase intention model on oliver ’ s loyalty phase theory . the model includes 11 factors : brand preference , cumulative satisfaction , variety seeking , attractiveness of alternatives , switching cost , ( the five dimensions ) , customer repurchase intention , episodic satisfaction , customer perceived value , customer perceived fairness , customer perceived benefits , customer perceived cost
    本文在文献回顾的基础上,吸收了现有学者的研究成果,在oliver ( 1997 , 1999 )提出的顾客四个忠诚阶段的理论基础上,建构了影响顾客重购意向的模型,共包括:顾客重复购买意向、顾客品牌偏好、顾客的交易满意度、顾客的累积满意度、顾客的多样化追求、替代品吸引力、转换成本、顾客感知价值、顾客感知公平感、顾客成本付出、顾客的感知利益等11个因素。
  • This dynamic model describes a possible processes of what customer relationship moves from lower to higher relational phases by the four factors i . e . customer value , customer satisfaction , customer trust and switching cost , and displays how a various levels of customer loyalty such as behavior loyalty , mental loyalty and sustainable loyalty are cultivated at different relational phases , and reveals the relationships between four factors and customer loyalty ( measured by repurchase intention , cross - buying intention , customer referral intention and price tolerance ) and customer relationship life cycles
    模型用于描述客户保持的四个决定因素客户价值、客户满意、客户信任和转移成本,及其如何驱动客户关系不断从低级阶段向高级阶段发展,并在客户关系生命周期的不同阶段建立不同层次客户忠诚,揭示客户保持的四因素之间、四因素与客户忠诚(用重复购买意图、交叉购买意图、价格忍耐力和客户推荐意图四个指标度量)和客户关系生命周期之间、客户忠诚与客户关系生命周期之间的相互关系。
  • 2 . switching cost , network externalities , additional function , branding image , safety & stabilization , require of computer configuration & bandwidth , these are six causal variables that need to be mainly considered in the influence factors of the imcl . they not only directly restrict customer lock - in , customer value and customer satisfaction , but also influence the imcl indirectly by the three direct influence factors
    2 、转移成本、网络外部性、附加功能、品牌形象、安全稳定、配置网络是即时通讯产品顾客忠诚的六个主要原因变量,它们不仅直接制约顾客锁定、顾客价值和顾客满意,而且通过这三个直接影响因素间接的影响即时通讯产品的顾客忠诚。
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Last modified time:Tue, 19 Aug 2025 00:29:56 GMT

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